First National Bank of the Rockies Mission and Values
Our Mission is to provide a broad range of quality financial and other related services to our customers at a cost which will be both competitive and sufficient to appropriately reward our staff and to maximize the economic value of the bank over time.
We recognize that the commitment of the bank’s entire staff is essential to our efforts in this regard; therefore, we will endeavor to maximize the benefits of our staffs’ association with the bank, provided that this effort is mutual.
We acknowledge that within the scope of our ability to accomplish this mission lies an obligation to anticipate the needs of the customer, relative to the services we may provide, and to create new opportunities to utilize the resources available to us within the existing and future regulatory framework.
We are committed to being a customer service oriented financial institution. That means we will be a leader relative to other competing financial service providers and maintain that standing.
At First National Bank of the Rockies we value: Integrity, Honesty, Consistency, Loyalty, Respect, Fairness, Diligence and Commitment to Quality.